Branding vs. Marketing: Understanding the Difference
Branding and marketing, marketing and branding - like love and marriage, these two go together like the proverbial horse and carriage. But just because each works well only if the other is present, it doesn't mean they don't have their own unique attributes and characteristics. What's the difference, and why do you need both to make them work effectively? In a nutshell, branding is who you are and marketing is how you make people aware of who you are.
We'll also work to identify what your competitive edge is, and what you want people to think of first when they hear your business name. Branding includes distilling all this down to a primary image of your company that you can promote.
The most common methods used in our marketing agency in Raleigh are digital, although traditional marketing still takes place in some industries. Inbound marketing is the current trend, which works by presenting your product or service in a way that draws potential customers who are looking for the solution you provide.
This is different from traditional marketing, which uses various ways to send out the brand's message to a wider group of people regardless of whether they might want the product or not. Inbound marketing takes place using digital channels such as search-engine-optimized web content, social media profiles, pay per click advertising, banner ads and programmatic TV.
Branding fundamentals are at the heart of your marketing, and the brand message you want to deliver determines the tools and tactics you use. Your brand is the basis on which you build customer trust and loyalty, and marketing is the method you use to tell people about it.
The types of marketing you use to deliver your message can change continuously, depending on current trends and industry direction. Your brand, however, remains the same unless you identify a need to consciously change it by means of a rebranding project. And if you do, this usually involves changes to your logo, website and messaging, but doesn't typically impact your core principles, mission or values.
Branding is the way you keep current customers loyal, while marketing is how you attract new prospects. Regardless of how good your marketing is, without a solid brand, you have nothing to keep your clients engaged.
For more information on branding vs. marketing, please contact our marketing agency in Raleigh at 919.460.7978.
How Branding Works
Branding goes beyond industry buzzwords, services and products offered, and forces you to decide who your company is and the sort of image you want for it. Before our marketing agency in Raleigh can start developing a brand's image strategy, we determine your company's core principles and values, who you serve, and what you offer.
We'll also work to identify what your competitive edge is, and what you want people to think of first when they hear your business name. Branding includes distilling all this down to a primary image of your company that you can promote.
How Marketing Works
You can establish the greatest brand in the world but if nobody knows about it, how will you generate revenue? Marketing is the process of delivering your brand's core message to your target audience. It uses multiple tools, methods and channels, and its effectiveness depends on whether it is geared to do its job properly.
The most common methods used in our marketing agency in Raleigh are digital, although traditional marketing still takes place in some industries. Inbound marketing is the current trend, which works by presenting your product or service in a way that draws potential customers who are looking for the solution you provide.
This is different from traditional marketing, which uses various ways to send out the brand's message to a wider group of people regardless of whether they might want the product or not. Inbound marketing takes place using digital channels such as search-engine-optimized web content, social media profiles, pay per click advertising, banner ads and programmatic TV.
Which Comes First - Marketing or Branding?
So which comes first, marketing or branding? We believe it's clear that branding comes first. Without a definite brand in place, you have nothing concrete to market. The most amazing product or service will not sell if you don't market it and your target audience is unaware of it.
Branding fundamentals are at the heart of your marketing, and the brand message you want to deliver determines the tools and tactics you use. Your brand is the basis on which you build customer trust and loyalty, and marketing is the method you use to tell people about it.
The types of marketing you use to deliver your message can change continuously, depending on current trends and industry direction. Your brand, however, remains the same unless you identify a need to consciously change it by means of a rebranding project. And if you do, this usually involves changes to your logo, website and messaging, but doesn't typically impact your core principles, mission or values.
Branding is the way you keep current customers loyal, while marketing is how you attract new prospects. Regardless of how good your marketing is, without a solid brand, you have nothing to keep your clients engaged.
For more information on branding vs. marketing, please contact our marketing agency in Raleigh at 919.460.7978.
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